When I first launched my website I put up as much information as possible so that my potential clients could have as many answers to their questions as they needed.

Then I discovered that despite my best efforts, people simply do not read.

And it used to annoy me, having to answer the same questions over and over and over again.

Until I made up my mind that this was how it was going to be. And so I didn’t mind it anymore.

And then I discovered that there was an upside to answering clients’ questions. I got to have one on one interactions with them. And it helped me forge better relationships. And I really enjoy answering their questions now because I realise that for many people this is their first experience ever with ordering jewellery over the internet. So they want to make sure they’re doing the right thing. And it’s helped me as a vendor to see where people might need more help, more information, and even reassurance. 

Now five months into the business, I realise that that personal touch is really important. It was not something I understood going into the business. But it seems to obvious to me now. And I really enjoy it. It’s something unexpected I’ve learnt about myself. There’ve been many new discoveries. I never realised that starting a business would teach me so much about who I am.