Ad

I went over and re read the commments on that guy’s Facebook post. I realise that I’m looking at it from the point of view of a graphic designer. I know the process of selecting photos for an ad. You have x amount of time to get a layout done. You go on a stock photography site to find a photo. The ones we use are American and therefore poorly represent the diversity of the population of Trinidad and Tobago. Even a lot of the black people look different. So you try to find the best photo that a) represents the scenario b) works with the layout you have in mind and c) has an model that can represent your target market/demographic. You slap it all together and send it for approval and that’s it. There’s no agenda other than to get the ad approved. People don’t put that kind of thought into these things. Maybe they should. But time is usually short and you’re busy trying to finish this job so you can move on to the next one. People see conspiracy where there isn’t any.

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